Opinions expressed by Entrepreneur contributors are their own. The holiday season is just around the corner, and with it comes one of the most hectic times for businesses. All eyes are on you now, and ...

In a recent study published in the Proceedings of the National Academy of Sciences, researchers examined the impact and success of social media advertisements worth $40 million in influencing the ...

There are a lot of companies trying to get traction in the social arena these days – and most will fall short. Stanford GSB professor Jennifer Aaker, in this Entrepreneur Thought Leader Lecture, given ...

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis In ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Last fall, Auburn University, Georgia Tech, Florida State and the University of Georgia leveraged their rivalries to attract more followers to their emergency management and mass notification social ...

Emma Connolly does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Opinions expressed by Entrepreneur contributors are their own. When Mark Zuckerberg started Facebook as little more than a student prank in a dorm room, he could have hardly guessed that he was about ...