CHELTENHAM, England — When the soccer player and fashion icon David Beckham was photographed leaving the Los Angeles airport wearing a brown leather Superdry jacket three years ago, the small British ...
Its heavily logoed T-shirts, hooded tops, jackets and dresses are worn by celebrities from Kate Winslet and Pixie Lott to David Beckham and Zac Efron. But the phenomenal growth enjoyed in recent years ...
LONDON—Logo-laden British brand Superdry is trying to grow up. Following a tumultuous few years in which parent company SuperGroup PLC issued three profit warnings over a six-month period, the brand ...
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