Sweden’s groundbreaking Prescription initiative allows doctors to prescribe travel as therapy, promoting recovery through ...

A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – ...

Stockholm is a must-visit destination with beautiful architecture, delicious food, and friendly people! During our 48 Hour ...

Tourists can fill out a referral form on the Visit Sweden website, to be taken to the doctor as a basis for traveling to ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already sharing differing thoughts.

Discover how Sweden is revolutionising wellness travel with its new prescription initiative, allowing doctors to prescribe ...

A new tourism campaign from Sweden claims that a trip north can genuinely boost your health. There may be more truth to that ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...