Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...

Jon Halvorson, Mondelez’s global senior vice president of consumer experience, said the company has spent more than $40 ...

A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes ...

Trade relations between Washington and Ottawa have gone from bad to worse. President Trump has slapped an additional 10 ...

SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

Oreo and Cadbury maker is using an in-house AI tool built with Publicis and Accenture to crank out social content, product ...

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at ...

Prices for home appliances, cars and auto parts could be impacted by President Donald Trump’s decision overnight to end trade ...