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Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.

As the old saying goes, failing to plan is planning to fail. Good leaders know that forethought and preparation are necessary to succeed in this sense. Yet, it's not unusual for founders, executives ...

In this article, we will look at how to identify and fix performance issues in Go programs using the pprof and trace packages. We will begin by covering the fundamentals of the tools, then delving ...