REDWOOD CITY, Calif., March 4, 2010 –The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 Ambitions Expansion pack* is in development and will launch in June 2010.

All the Latest Game Footage and Images from The Sims 3: Ambitions Imagine a world where you can make your Sim anything they want to be. Widen your Sim's horizons with a bunch of killer career ...

GUILDFORD, UK. 2 June 2010 – Pineapple Dance Studios phenomenon and face of Starman, Andrew Stone, has been immortalised as a Sim and will be available to download globally via The Sims 3 Exchange.

The Sims 3 Ambitions allows players to pursue a variety of exciting paths and careers in their Sims' lives that in turn affect their overall gameplay experience and neighborhood.

THE MOST AMBITIOUS EXPERIENCE OF THE SIMS™ ON THE APP STORE! Now your Sims can turn passions into professions…Build dream homes or businesses…Even have BABIES! Get everything you love about The Sims ...

Widen your Sim’s horizons with a bunch of killer new career opportunities. With The Sims™ 3 Ambitions, decide whether your Sim will be the brave town hero or cause loads of mischief among their ...