Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. “Where the bloody hell are you?” asks the new ...

Tourism Australia realizes you can't put the cart before the horse. So the country's new ad campaign focuses less on tourism, per se, and more on what people need to do before they can enjoy the ...

The 'Life in a different light' proposition will roll out in Hong Kong, China, Korea and Malaysia from March onwards, building on its initial Asian launch in Singapore in June 2004. The campaign, ...

DDB continues it role as the tourism organisation's creative agency. The campaign is set to progressively reveal itself in three stages, namely ‘invite, inspire and engage’. will be launched on 15 ...

Tourism Australia is rolling out the next phase of its popular Come and say G’day campaign, and this time, a familiar face is joining in on the fun. Wildlife conservationist Robert Irwin—son of the ...

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...