Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Find the answer for Cereal with a rabbit mascot from the people who brought you the USA TODAY Daily Crossword Puzzle.

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

In this hilarious episode, we dive into the world of cereal humor as British highschoolers react to American breakfast cereals. Watch their priceless reactions to Trix and other cereal goodies! Don't ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

In the food industry, a reckoning is afoot—but one of its largest companies learned a key strategy from a classic brand. It’s no secret the rise of health-conscious eating poses a threat to General ...