The typeface of the 2028 Games brand and design system developed by Koto Studios is called LA28, and it’s inspired by strip ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

The bad news: they make your brand appear safe and generic. The good news: brands that distinguish themselves can stand out ...

The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s ...

Fonts are one of the most powerful design elements in any digital product, yet they are often treated as a final detail ...