Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. Local search ads are a new tool from Microsoft Advertising. They ...

Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers ...

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin ...

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This ...