Fanatics Collectibles has signed USC women’s basketball superstar JuJu Watkins to an exclusive multi-year trading card and memorabilia deal, the company announced Friday. According to Fanatics, the deal is the first of its kind for the company with a female collegiate athlete. Financial details for the agreement weren’t announced.

The 2024-25 women's college basketball season has seen USC superstar JuJu Watkins emerge as the face of the sport. Now that face is set to be seen on one of the biggest sports brands in the world thanks to a new multi-year deal.