The U.S. Postal Service is definitely on the right track with its planned promotion to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent in early November. In fact, the ...

Citing MarketProfs and the Direct Marketing Association, the USPS claims that one in five smartphone owners have scanned QR codes and that marketing mail generates roughly $12.75 for every $1 spent.

The USPS is offering mailers a 2% discount on standard and first class letters, flats (catalogs) and cards displaying mobile QR codes sent out between Nov. 7 and 21. It also plans an extra 1% discount ...

The Postal Regulatory Commission has approved the United States Postal Service’s request to offer a discount to merchants who use a QR code in their catalog mailings and other direct pieces this ...