Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

The art of marketing involves putting messages out into the universe and targeting those messages to customers with the aim that customers will successfully engage and change their behavior—most often ...

When shopping, do you go to a store in person, or do you order online? For most people, the latter option is becoming increasingly popular. Staying attuned to evolving consumer behavior is vital for ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

We’re often seduced by data. Charts, dashboards, surveys and analytics seem like the ultimate way to understand customers.

SAN FRANCISCO--(BUSINESS WIRE)--Evolv AI (evolv.ai), a customer experience (CX) optimization and personalization leader, today announced Flows which visualizes digital experiences. For clients using ...

Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...

Marketers are using valuegraphics as a new way to understand their target audiences. The mind behind the valuegraphics methodology — bestselling author David Allison — spoke on how fellow marketers ...