A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it. In today's competitive markets, brands ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

Whether you’re trying to convince an interviewer to hire you or market your products or services, a compelling unique value proposition (UVP) can set you apart from the competition and seal the deal ...

Transcripts are generated using a combination of speech recognition software and human transcribers, and may contain errors. Please check the corresponding audio for the authoritative record. Jeff ...

Many people in their 50s and 60s who’ve worked for someone else their entire careers start thinking they’d rather be their own boss. Maybe you realize you can earn more as a consultant. Or you want ...

This guide breaks down the most prominent MVNO business models, explaining their unique value, target markets with key ...