If you’re too young to have seen him play, this doc shows that he’s more than just a silhouette: he’s a three-dimensional legend.

Jerry West will be forever be referred to in basketball circles as “The Logo.” LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has ...

In Prime Video's new documentary, the story of one of the greatest players and executives in NBA history gets its due. Shaun Powell He is forever linked to the NBA’s official symbol, the sleek white ...

NBA great Jerry West died on Wednesday — but his legacy lives on as his likeness appears on the basketball league’s iconic logo. West, 86, was an undoubted legend. Known as “Mr Clutch,” he was not ...

Have you ever wondered about the history behind the NBA logo? Or rather, who is the NBA logo? Well, it’s not commonly spoken about in mainstream media, so it is no surprise if you haven’t. So, what’s ...

Add Yahoo as a preferred source to see more of our stories on Google. Jerry West speaks to the media after he was officially hired by the Los Angeles Clippers as a special consultant at the team's ...

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West. He was that good. “He’s ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Jerry West earned the nickname "The Logo" as it was believed his silhouette inspired the world ...

LOS ANGELES (AP) — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red ...