Aiden is one of the most popular boutique hotel brands with developers and will double its portfolio in the coming years. As a brand, the name Best Western is not new to the American public. Following ...

Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts, as it will ...

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the 18 member brands that form its portfolio. BWH Hotels — the official name of the company long referred ...