Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and ...

According to Quantzig, the main reason for organizations to create a data-driven marketing strategy is all about driving smarter questions, which will elicit thoughtful answers using accessible data, ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

Forbes contributors publish independent expert analyses and insights. April Rudin, The Rudin Group CEO, covers wealth management, wealthtech Even when wealth management could rely on in-person events, ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...