Earlier this month, Amazon Prime Day set a new record with US shoppers spending an estimated $23.8 billion over the four-day event, according to Adobe Analytics. One of the core drivers of that ...

Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previous sales figures. Amazon's 11th Prime Day drove ...

Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark.