Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...
The Drum caught up with LinkedIn’s Mimi Turner (pictured) and Jann Schwartz on the set of our new Buyability video series, ...
The influence of external proof is important — but lasting impact comes from building it inside your organization.
With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...
The payments giant is transforming into a services powerhouse, with data, cybersecurity and media solutions driving future ...
Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list. They fall in love with a story.
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...
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