There comes a point when paying for clicks stops making sense - when you can get more clicks for less. Learn when to switch from CPC to CPM.

CPC campaigns are a great way to drive traffic to a webpage. However, once you know where to find clicks, CPM campaigns can often become a more cost-effective solution.

In Q4 2023, advertising cost per mille (CPM) experienced a 23% decrease compared to the previous year, marking the smallest year-over-year decline since Q2 2023.