Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Today, the digital industry is going through the much-needed process of redefining the meaning and legal implications of data privacy. Data clean rooms have emerged as a compelling means of sharing ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent operators, such as Habu, InfoSum and Optable. The indies have ambitious goals but little ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...