When Accenture Song made the bold move of acquiring iconic ad agency Droga5 back in 2019, the industry questioned whether creativity could thrive in a corporate consulting environment. Five years ...

Businesses flourish when the people driving them are creative and innovative. So naturally, leaders look for ways to bolster their team’s creativity in the face of challenges. And what is one of the ...

The Weber Shandwick Collective's Karen Pugliese discussed how blending human creativity and AI is helping brands expand their reach through cultural relevancy in a saturated media landscape.

From a growing skills gap to a stubborn productivity crisis, business leaders are under increasing pressure to improve efficiency while also fostering employee engagement. Everyone agrees that ...

We need spaces to test, fail, play and experiment—it's core to being fully human. It also has the side benefit of being good ...

Sophia Mesler thrives on being a part of the creative process. Over the years, this has led her to a production internship at a local ad agency, a job as a videographer for the Undergraduate Student ...

As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our ...

Novartis has a pretty simple methodology for why it’s doubled down on creativity. “Marketing is marketing. Creativity is creativity. For so long, we fooled ourselves into thinking that marketing and ...