4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...

After months of customer validation, the Improvado AI Agent has demonstrated its ability to save marketing teams over 30 hours per week. SAN DIEGO, CA / ACCESS Newswire / September 25, 2025 / Improvad ...