Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic marker of identity.

Luke Alcock, founder of Premium Health Japan, a matcha supplier in Uji — a city near Kyoto famous for its fine tea —said he’s ...

Matcha is more popular than ever before, driving up prices and slowing production, which in turn has created a shortage in response to this unprecedented demand. This viral boom is not only present in ...

Ready to go green? Not literally, of course (so you can delete those visions of donning Shrek make-up) – we mean by getting on board the matcha train. You'll have likely seen a matcha latte as an ...

Matcha has become a test of masculinity, a focus of women's health research and a testament to the influence of social media.

Matcha has exploded in popularity in recent years. An expert explains why the grade of matcha matters when using the tea in baking recipes.

Although matcha has beneficial anti-inflammatory properties, the powerful antioxidants it contains can also prevent people absorbing iron from certain foods.

Byron crafts pillowy fried donuts filled with matcha pastry cream and finished with a glossy green glaze. He demonstrates ...

Looking for the best way to stay alert during long lectures and late-night study sessions? Coffee, matcha, and energy drinks ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Matcha tea isn’t just tasty (and pretty)—it *might* help you lose weight, too. If you aren’t already ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

Both new restaurants celebrated their grand openings this month, bringing flavors from South Korea and Japan to a long-vacant ...