Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

Programmatic advertising quickly grew in popularity when it was introduced, with its promise of increasing efficiencies (automated buying and selling can occur much more rapidly than manual).

Pros and Cons of Programmatic Advertising In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

The future of programmatic marketing is unfolding at the intersection of technological innovation, evolving consumer behaviors, and shifting regulatory standards.

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented ...

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Following a recent critique of programmatic advertising comes an impassioned defense of the industry.