Here’s a paradox worth pondering: The more sophisticated AI becomes, the more human market research becomes. For decades, the research industry optimized efficiency at the expense of insight. Surveys ...

At Northwestern, groundbreaking research and scholarship happen daily, often fueled by federal funding. Our innovative work pushes boundaries, opens new lines of inquiry and leads to lifesaving ...

First came emails. Then a flurry of phone calls and emergency meetings. For many doctors, scientists, and other researchers, the news that their funding was being cut didn’t feel real. Over the past ...