THE birds are going “cheap, cheap” in Woolworths’ new ad featuring Samantha Jade, but the viewers are mostly going cringe, cringe. One ad guru, however, says the strategy is “very considered”. Ever ...

FITNESS queen Michelle Bridges is at the centre of a social media storm over Woolies’ latest ad. People are not happy. And while we’ve still yet to see the celebrity trainer eating the first two items ...

WOOLWORTHS was slammed for a recent ad campaign, but it’s not the only brand to misfire. Here are some of the worst efforts that offended and bewildered. And while staff at the ad agency responsible ...