Word-of-mouth is far more impactful than many other types of marketing. The Modern Consumer wants feedback from from both their immediate circle of friends and family as well as other shoppers in ...
According to Nielsen, 92% of people trust recommendations from friends and family, and the drop-off for strangers isn’t very big: 88% of people trust online customer reviews. Word of mouth is the ...
Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...