ITV will not show split-screen adverts during this summer's World Cup because of a FIFA ruling that has thrown a spanner in the works. The channel trialled the advertising method during the Six ...
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ITV forced into significant U-turn ahead of World Cup 2026 after huge Six Nations backlash
ITV has confirmed it will not deploy split-screen advertising during this summer's World Cup, retreating from a controversial practice that sparked considerable viewer fury during the Six Nations ...
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