Candy companies want to get Americans back into chewing gum, a once popular trend bucked by the COVID pandemic and surging inflation, but one executive’s new epiphany hopes to change the game. Alyona ...
5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...
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The mysterious cognitive effects of chewing gum
"I guess people chew harder when they are sad," William Wrigley Jr. said during the Great Depression, as his gum empire kept ...
Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...
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