TikTok’s own 2026 trend forecast suggests that users are in discovery mode and expect content to feel relevant and worth their time. Because of this, brands want their first impression to be strong.

Add Yahoo as a preferred source to see more of our stories on Google. "Trend is a nebulous word," TikTok's Creative Center website says. "It can describe ever-changing definitions of what's cool or ...

When you open TikTok today, you’ll probably notice one trend taking over your entire For You Page. Check again tomorrow, and you’ll see something completely different trending. As Julius Tirrá, CEO of ...

As the U.S. faces an impending TikTok ban, the food world braces for a seismic shift. TikTok has turned dishes like whipped coffee, baked feta pasta and birria tacos into global sensations overnight.

It’s been a year on TikTok. The social media video outlet rocketed to 170 million users in the U.S. and one billion worldwide, sharing ideas, products, dance videos and more. Users flocked to topics ...

TikTok remains one of the most relevant places to find out about new food trends, but in terms of viral dishes and techniques, 2025 was a pretty quiet year. A lot of big trends from past years — like ...

In the age of TikTok, big FMCG brands face challenges in leading trends due to the rapid pace at which social media ...

If you spent any part of this past year on TikTok, then you’re likely aware there’s no shortage of viral health-related hacks including habit stacking, sleep-inducing tricks, and everything in between ...

A year has, arguably, never been more consequential for TikTok than 2025. It both began and ended with the social media platform facing an uncertain future in the United States as a potential ban ...