Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products. By The ...

What’s in a logo anyway? Xerox will soon find out. The company retired the venerable red, all-caps Xerox logo today in favor of a softer, lower-cased red logo alongside a red globe wrapped in an ...

Xerox Corp. has unveiled a new logo intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products. “There has ...