YouTube Shorts now sees more than 50 billion daily views, up from 30 billion the year prior. The short-form video format was launched in 2021 as a response to TikTok.

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion daily views. That’s up from the 30 billion reported in Q1 2022.

YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity.

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

During the call, YouTube confirmed that the TikTok competitor is currently generating upward of 30 billion views on a daily basis. This also comes as YouTube missed expectations on revenue growth ...

This marks a huge jump from last year, when YouTube reported (March 2024) that Shorts was averaging about 70 billion daily views. Viewership has gone up by nearly 186% in just a year.

YouTube introduced its TikTok rival -- YouTube Shorts in 2020. Now YouTube Shorts has surpassed 50 billion daily views. Alphabet CEO Sundar Pichai has announced during the fourth quarter earnings ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The video-sharing ...

In an earnings call with investors last week, YouTube also revealed that Shorts had surpassed 15 billion global daily views, up from the 6.5 billion views reported three months ago.

Why YouTube Shorts? Take this for example: One organic Short generated 2 million views, 90,000 likes, and 2,900 comments – with a 4.5% like rate, delivering an earned media value of around $6,000.