Apple’s new MacBook Neo gives the company its cheapest laptop ever, creating a budget entry into the Mac lineup.

It's real, and it's here.

After a week of product announcements—starting with the iPhone 17e, a refreshed iPad Air, and more powerful MacBook Pro models —Apple has unveiled a new category in its laptop lineup for the first time in a while: the “MacBook Neo.

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,

Apple is offering the MacBook Neo at a more affordable price point by using an A18 Pro chip, which is used in the iPhone 16 Pro.

In the market for a new iPad, MacBook, or budget iPhone? Apple has kicked off several days of product announcements, which culminates in today's 'experience' for the press.

If you prefer a retailer other than Apple, Amazon, B&H Photo, and Best Buy are all offering the 256GB MacBook Neo for $599, the latter with a $25 e-gift card. All three retailers ( Amazon / B&H Photo / Best Buy) are also taking preorders for the $699 512GB model, with Best Buy once again offering a $25 e-gift card for those who place an order now.

Apple's new budget laptop comes in blush, indigo, silver, and citrus, and online reactions prove people have been craving colorful tech.