Blue Apron rebrands as it ditches the meal-kit-subscription-only model for a la carte purchases and pre-made meals.

The company is ditching monthly subscriptions and adding meals that require little actual cooking. The goal is to give ...

The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as ...

Feeding a house full of hungry teenagers could probably be considered an Olympic sport. One day, they’re eating everything in ...

Blue Apron is getting a relaunch and ditching its subscription at-home meal kits - Blue Apron is no longer requiring ...

Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or ...

Blue Apron SVP & GM Whitney Pedgen discusses the company's shift away from subscription model to a "pay as you go" system.

Blue Apron offers meal kits and prepared meals with a current discount of $150 off the first five boxes. Meal kits include pre-portioned ingredients and recipes, taking approximately 30 to 45 ...

Blue Apron meal kits For those who enjoy the art of cooking, Blue Apron's meal kits provide all the pre-portioned ingredients and easy-to-follow recipes you need to create a culinary masterpiece.

Blue Apron, the home meal kit delivery service, paid off its debts and plans to streamline its business with job cuts, restructuring and a sale of assets to fellow meal delivery company FreshRealm.

Meanwhile, Blue Apron’s marketing department is spending an exorbitant $94 per customer to get people to sign up for its service–and in the last year, its customer growth rate has actually slowed.