When Grupo Frontera took the stage around 5:30 p.m. Sunday, the crowd of 70,775 was a toda máquina. That was the number ...

Grupo Frontera and Majo Aguilar brought the Mexican Spice to Billboard THE STAGE at SXSW. Keep watching for a sneak peek of ...

Finally!” That was the collective reaction when Grupo Frontera was announced as part of this year’s RodeoHouston lineup. Fans ...

On an overcast winter afternoon in McAllen, Texas, all six members of Grupo Frontera are huddled around an oversize white box ...

SXSW 2025 headed into the weekend with a Friday night full of surprises. On one stage, an under-the-radar appearance from ...

With support from Jordan Miller and Nala, the dance music producer closed out Billboard's trio of shows at SXSW 2025.

Grupo Frontera are (again) speaking out against viral rumors that the Mexican American band supports Donald Trump. On Saturday, Grupo Frontera posted a video dispel some of the rumors about their ...

Go Tejano Day festivities include live entertainment on the Junction Stage, presented by Woodside Energy and in the Champion ...

Billboard presents The Stage at SXSW is back for another year and is bringing big artists for three nights of entertainment. Chief Brand Officer for Billboard Dana Droppo has all the details.