Shares of Kraft Heinz Co. KHC slipped 1.98% to $28.70 Tuesday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 0.72% to 6,037.88 and the Dow Jones Industrial Average DJIA rising 0.

Altria (NYSE: MO) and Kraft Heinz (NASDAQ: KHC) are blue chip consumer staples giants that for a time were parts of the same company. Altria, the domestic tobacco giant formerly known as Philip Morris USA,

Answering that question not only helps to explain why you'll likely be better off buying the soda giant -- it also explains why some companies have business models that are just better than others. Sure,