The luxury tool watch market is a hyper-competitive one, with brands such as Rolex, Omega and Panerai all routinely releasing some pretty crazy stuff. Breitling is up there with the best of them … ...

Breitling’s Superocean has a bold, new contemporary look thanks to a makeover that references the original SuperOcean Slow Motion from the 1960s and ’70s, when scuba’s popularity began to soar.

Slater wearing the Superocean Heritage B31 Automatic 40 Kelly Slater. The Superocean Heritage is no ordinary sea watch. It never was. When Breitling first launched it in 1957, it took a different tack ...

The most famous street in Los Angeles is now home to a Breitling boutique. Located at 216 North Rodeo Drive, in a shopping enclave known as Two Rodeo, the store, as well as a sister boutique at the ...

Back in April, Breitling launched its new Superocean Heritage ’57 Limited Edition via webcast, a first for the company as a result of the near-global lockdown. The piece must have been in development ...

A vintage dive watch inspired by hiking across the misty hills of Scotland might sound like a strange concept, but that’s exactly the direction Breitling is headed with its latest timepiece. The new ...

Summer is in full swing and to celebrate the mood, Breitling just dropped a new capsule collection of SuperOcean Heritage ’57 Pastel Paradise models in pops of color and neutrals. Four iterations come ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Breitling has unveiled a refreshed Superocean Heritage ...

We’re not there yet, but talk to analysts, talk to brand bosses and, apparently, talk to consumers and it seems we’re rapidly approaching a tipping point for luxury and sustainability. Word is that ...