Zippo trademarks lighter click noise, celebrates with ASMR video Enjoying the scalp-tingling sound of a Zippo lighter clicking.

Dive into a serene auditory experience with "Sleep ASMR Tingles: Crackling Paper." This video is crafted to help you unwind ...

Others just can’t get enough of that satisfying clicking sound. It has a certain ASMR quality to it, they say; it’s just really, really soothing to listen to.

Come explore the world of ASMR and learn more about this audible fascination.

There may not be a lot of research yet about tapping ASMR, but scientists have been exploring the human attraction to rhythm and repetition in sound for decades.