Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

The end of traffic from Google search queries has businesses worrying—and scrambling to get discovered by AI engines through AEO and GEO.

Increasing your recognition on Google is essential if you want to attract more customers and generally thrive in that ...

SEO Marketing Toronto published its latest report covering the importance of a GMB GBP 'Google My Business' optimization ...

Technology has made our world closer. But when AI and search results can’t solve a problem, technology seems less like a bridge and more like a barrier to the future. The problems that keep me up at ...

You have the power to control the story Google tells about your business. Protecting your online image isn’t just a nice-to-have — it’s an essential part of your success. Crafting a positive online ...

If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google ...

For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known ...

When OpenAI unleashed ChatGPT, it awoke Google from its slumber. As Google now reimagines its business in the age of AI, big ...

A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. New York CNN — Google is so synonymous with its core product that its name is a ...