A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its advertising business, calling the technology an “expansionary moment” for the internet.

Google Year in Search 2025 shows us all the trending searches for the year, and we're happy to see the iPhone 17 and Gemini on the list.

Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the user experience takes you directly to AI Mode.

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – December 2, 2025 / Search Atlas / Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google,

Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.

Google is adding Gemini-powered search features to Google Drive. With this upgrade, Gemini will be able to search your files, folders, and subfolders and answer specific questions. These features are currently exclusive to Google Workspace users, which includes enterprise users and those with Gemini subscriptions.

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually moves the needle.