Here are some benchmarks we aim for: a pop-up opt-in rate of 3% to 5%, an email open rate of 20% or more and a text message open rate of 30% or more. Set up automated workflows for welcome ...

Forbes Advisor writer, Penny Pryor, set out to discover how easy it is to set up a Shopify store for her made-to-order craft items. As more of us look to make money from our side hustles, many ...

Shopify is giving its merchants a slew of new AI-powered tools designed to help them enhance the online shopping experience for their customers. This Shopify debuts an AI-powered store builder for ...