Infiniti Research has announced the completion of its latest success story on market segmentation analysis.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Marketing Plan Segmentation Criteria. Marketing plans include specifying a target market and identifying one or more market segments that your company can service profitably. Your marketing ...

Geographic Segmentation Geographic segmentation is exactly what it seems: defining market segments based on their geographical location.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the renewable energy industry. A renowned ...

Successful expansion into new market segments isn't solely about having superior products or aggressive sales tactics. It's about truly understanding your new audience and aligning your entire go ...

Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them ...