Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Marketing Plan Segmentation Criteria. Marketing plans include specifying a target market and identifying one or more market segments that your company can service profitably. Your marketing ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Successful expansion into new market segments isn't solely about having superior products or aggressive sales tactics. It's about truly understanding your new audience and aligning your entire go ...

Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the renewable energy industry. A renowned ...

Segmentation--the process of identifying customer groups--is vital for personalized marketing, but companies repeatedly make avoidable segmentation mistakes. Here'd how to avoid them.

Infiniti Research has announced the completion of its latest success story on product segmentation analysis.