You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant ...