How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.'s Roblox Beauty Squad and Learning to ‘Hustle Like You're Broke' – The Biggest Takeaways From Variety's Executive Studio at ...

That’s 3,000 rides for just one, singular show. That kind of data certainly opens up an opportunity to find advertisers who want to work with Uber for that specific community.