Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance ...

Google this week shared a new ad in its ongoing anti-Apple "BestPhonesForever" series, this time leaning into the launch of the new Wicked. For Good movie that's out in theaters. The spot features an ...

Nikki Bella is starring in “The Gift Exchange” this holiday season, although the film itself doesn’t actually exist.

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to November 21, the court said.

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge ...

An ongoing phishing campaign impersonates popular brands, such as Unilever, Disney, MasterCard, LVMH, and Uber, in ...