For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

I’ve lived in the United States long enough to call it soccer now—but where I come from, it’s most definitely football, and it is life. I grew up 20 minutes from Dens Park, home to Scottish Premier ...

A complete look at the 2025 Women's College Cup semifinals and championship, including schedule, TV coverage and trophy ...

LAWRENCE — Kansas women’s soccer coach Nate Lie remembers what it was like last year, to have to do a press conference after a NCAA tournament loss in the opening round against Saint Louis. As much as ...

It was a big night for soccer fans as people from all over the world attended the National Women’s Soccer League Championship ...

As the National Women's Soccer League finals kick off on Saturday in San Jose, Calif., fans of the Washington Spirit and ...

Sport is all about history, about legacy, about storylines emerging over years of competition. Each major soccer tournament, then, is a marker that helps fans to track the progression of players, of ...

Someone dressed as Marge Simpson, complete with a gigantic blue wig and a lime green dress, belts out Hot to Go by lesbian ...

The National Women’s Soccer League (NWSL) officially awarded its 17th franchise to Atlanta on Nov. 11, cementing the city’s ...

Any women’s sports fan who walks into the 1972 Pub will feel immediately at home. Named after the year of the passing of Title IX, the groundbreaking legislation that prohibited discrimination on the ...

Thousands of soccer fans lined the streets of lower Manhattan to cheer on the women of Gotham FC as in a parade celebrating their national championship Monday. Broadway was filled with screaming fans ...

"Sure, winning is fun, but having fun is the most important thing," said Marcelio Ramos, a Brazil native who lives in Berkeley.