With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Antonis Kocheilas and Ben Kay will also lead the group. To continue enjoying this content, please sign in below. You can ...

Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders ...

Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the ...

The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ...