The tool provides solutions for Generative Engine Optimisation, allowing companies to track AI-driven traffic, benchmark ...

Four creators shared how the program helped them connect content inspiration with purchase, opening up new revenue ...

From global events to regional cultural storytelling, this article navigates how Kerala Tourism has historically marketed ...

The study highlights that in India’s rapidly evolving consumer landscape, brands that anticipate intent through simulation ...

The announcement also marks the launch of its latest brand campaign, which highlights the brand’s focus on craftsmanship and ...

The company has integrated seven university campuses, including Gurugram, Gwalior, Jaipur, Lucknow, Mumbai, Raipur, Bengaluru ...

Seagram’s 100 Pipers Travel Gear evolves its iconic Be Remembered for Good positioning, moving from storytelling to story ...

For categories such as TV, appliances, and personal gadgets, CTV is becoming part of the consumer’s research process, with ad ...

The new label groups all sponsored content, including shopping ads, highlighting paid results, while the ad sizes stay ...

In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from ...

Vinit Kapahi of Aviva India explores how integrating new digital tools with the trusted power of traditional media creates ...

Festive shopping in India isn’t what it used to be. The way consumers discover, evaluate, and purchase has changed, to say ...